Thursday - February 05, 2009

now why think for yourself when you have a govt. more then happy to do it for ya?

Well if this don’t beat all.

The question I have is, what is to stop anyone who wants more from just doubling up on their buying.

I guess the next step will be a doctor’s Rx for candy bars for certain ppl.  Seems logical.  It all starts with one really small step.

Chocolate bars to be made smaller in Government anti-obesity drive

By Daily Mail Reporter
Last updated at 2:30 PM on 05th February 2009

Crisis: Obesity ‘threatens to puts 90 per cent of youngsters at risk of related illnesses’

The Government is set to order manufacturers to shrink the size of chocolate bars and fizzy drinks.

Health Secretary Alan Johnson will tell firms such as Mars, Coca-Cola, Britvic and Nestlé that smaller versions of their products should be available in all garages and corner shops to help stop people piling on weight.

Speaking to the Business4Life coalition of companies, Mr Johnson will ask them to create healthy new snacks that will appeal to children and cut down portion sizes.

He will also say small packs of dried fruit, nuts and fresh fruit should be widely available at places where people buy on impulse and warn that sugar levels must be cut in all products.

Mr Johnson will say: ‘People want to eat more healthily. I challenge the industry to come up with healthier snacks. That’s not just good for the nation’s health, it’s also good for business.’

While many companies do offer smaller sizes, they are often only available if consumers ‘bulk buy’, he will say.

For example, multi-pack crisp sizes are generally 25g a bag compared with 34.4g on general sale, while multi-pack chocolate bars are 54g compared with a normal 62.5g.

OK, I need to splain somethin’ here. A translation for fellow Yanks who might not be aware of this.

Over here, potato chips are called “CRISPS."

What Americans call French Fries, are known here as, “CHIPS."

so, to continue,

The obesity drive is part of the Change4 Life campaign and could lead to tougher regulation if the warnings go unheeded.

The Government believes businesses can create a new world leading ‘healthy market’ to help drive down obesity.

Anti-obesity drive: Firms such as Mars and Nestle will be asked to scale-down the size of their chocolate bars

While many companies have invested in low sugar options, the sugar content of normal food and drink should also be cut and not just replaced with artificial sweeteners,Mr Johnson will tell the businessmen.

Consumer tastes are changing and people want healthier foods, which has to be good for business, Mr Johnson will argue.

One example is that the public eats 10 per cent more fruit compared with 2005 and most people choose brown bread instead of white.

Mr Johnson will say: ‘We were raised to waste not want not so if we buy a big chocolate bar, we’ll eat it all.
Coke Bottle
Britvic

Coca-Cola and Britvic will be among the drinks manufacturers asked to make smaller versions of their products for sale in garages and corner shops

‘If snack sizes were available it would help us to eat less.

The Business4Life coalition, led by the Advertising Association, has committed £200million to the Change4Life campaign over the next four years.

Supermarkets and gyms are among more than 12,000 businesses, charities and local groups who have agreed to promote healthy living as part of the Government’s programme.

It is designed to halt an obesity epidemic that threatens to leave 90 per cent of youngsters at risk of obesity-induced illness and cost the NHS £50billion a year by 2050.

Research for the Department of Health found most parents underestimated the issue, with almost nine out of 10 failing to recognise that their children were overweight or obese.

pssst, hey lady. want a larger candy bar?

Posted by peiper     on 02/05/2009 at 10:55 AM   
Filed Under: • Health-Medicine • Miscellaneous • Nanny State • UK •  
• Comments (3) • Trackbacks(0)  Permalink •  

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