Wednesday - February 22, 2006

Less Filling

The problem with Middle Eastern Muslims is they take things way too seriously. They never take the time to chill out and try to get along with anyone. In other words, they’re just too damned sober. Otherwise, they’d realize just how stupid they look to everyone else on Planet Earth. Selling “near-beer” in Palestine is just another example. Memo to Paleswinians: For God’s sake, people! Let us ship you a couple million cases of Guinness and let’s all kick back and relax, OK?

See? That was easy. Now that I’ve solved the Mideast crisis, I’ll start working on more difficult things like .... figuring out how to get double doses of Prozac to every Liberal Democrat in the US. I’m afraid beer won’t help them ....

Palestinian Brewery To Launch ‘Hamas’ Non-alcoholic Beer
Feb 21 9:38 PM US/Eastern
WEST BANK (BREITBART)

Like any good entrepreneur, Palestinian beermaker Nadim Khoury knew that adaptation would be key to his brewery’s survival under a government led by the Islamists of Hamas. So anticipating the hardliners’ rise to power in January’s general election, Khoury decided to develop a new product—a non-alcoholic microbrew brandished with a label that coordinates perfectly with Hamas’s trademark color.

“I figured why not have a green label so it will match?” said Khoury, who runs the Taybeh Brewing Company, the only brewery in the Palestinian territories. “All customers will notice the green for the Hamas flag.” The alcohol-free version of Taybeh beer, with a label inscribed only in Arabic and whose name means “delicious,” is to be released this summer and will target the “local market,” he said.

Non-alcoholic beer is already popular in a number of conservative Gulf Arab countries which officially ban booze sales. The lucrative market potential was highlighted by a deal four years ago which saw Egypt’s largest brewer of “near-beer,” Al-Ahram Beverages, bought by Heineken for 280 million dollars.

Khoury says he will start small with his new beer, maybe only a few hundred bottles at first, but he has big dreams for his brewing factory in the hilltop village of Taybeh, a historically Christian town of about 1,300 people near Ramallah in the West Bank.

A sense of homeland pride and the family’s ability to invest more than one million dollars spurred Nadim, who was born in Taybeh, to return after two decades in the United States in order to build the brewery shortly after the signing of the Oslo peace accords in 1993.

Now in its 11th year of business, Khoury said the brewery sells the equivalent of about 1.2 million pints per year, though its peak output was more than twice that in 2000 prior to the outbreak of the second intifada against Israeli occupation. Violence was bad for business, and the intifada brought a wave of harsher regulations in many Palestinian cities.

Khoury hasn’t been able to sell his beer in the Gaza Strip for years, since militants torched the home of one of his distribution outlets and radical Islamists effectively made selling alcohol impossible throughout the crowded territory. But Khoury hopes attitudes will change with his new non-alcoholic beer.

- More near-beer fear here ...

Posted by The Skipper     on 02/22/2006 at 08:01 AM   
Filed Under: • Democrats-Liberals-Moonbat Leftists • RoPMA •  
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It's been a long strange trip without you Skipper, but thanks for pointing us in the right direction and giving us a swift kick in the behind to get us going. Keep lookin' down on us, will ya? Thanks.

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