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calendar   Monday - November 08, 2010

Greatest Car Commercial Ever

Ferrari Theme Park Opens In Abu Dhabi



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as it is now



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and as it will be soon when all the out buildings are completed



The aliens have landed! Looking like a cross between a sports car and an alien star cruiser, the world’s largest indoor theme park has opened today. Ferrari World in Abu Dhabi has to be the greatest car commercial ever made. Painted Ferrari Red of course, the 2 million square foot double curved roof was inspired by the car company’s F1 race car, and the prancing horse company logo it sports is 215 feet across. Shopping, car parks, and theme park attractions “ride” behind the “starship” looking like some kind of pulsating other worldly power source. Built smack dab on top of the brand new Formula One racetrack, the theme park has opened on Yas Island barely a week before the final race of the 2010 Grand Prix circuit will be held there.

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the Ferrari theme park which is located on Yas Island between the coast and city of Abu Dhabi and Dubai, will include the world’s fastest rollercoaster. Travelling at speeds in excess of 200 km/h (124 mph), it is said to emulate the feeling of being in a Ferrari F1 car as the passengers go over 62 m through the roof and back down again.

The roller coaster is said to accelerate from 0 to 100mph in just 2 seconds, and will hit top speeds of 150mph. Safety goggles will be issued to all riders. 20 other attractions inside the park all carry on the grand Ferrari theme:

Featured attractions include:
o The world’s fastest roller coaster emulating the feeling of being in an F1 car
o G-force experience taking passengers on an adrenaline-pumping ride up over 62m, through the roof and back down again
o State-of-the-art racing simulators using a similar system as those used by the Ferrari racing team
o Flume ride journey through the heart of a Ferrari 599 engine
o Driving and Racing school for junior drivers, with expert training
o Aerial voyage over Italy following a Ferrari

Another attraction is rumored to be a pit crew simulator, where people can try their hands at gassing up a race car and swapping on new tires as fast as they can. There will also be a go-kart track for the less speed-obsessed, with brightly colored karts all wearing Ferrari shaped body shells.

ABU DHABI, United Arab Emirates—In a country where speeding seems to be the national pastime, a theme park devoted to one of the world’s fastest cars doesn’t seem too much of a stretch.

The sprawling Ferrari World opened to great fanfare this weekend on Yas Island, near the newly opened Formula 1 racetrack in the capital city of Abu Dhabi.

imageEncased in a red shell measuring 200,000 square meters (2.2 million square feet), the park includes the world’s fastest roller coaster—reaching speeds of 240 km per hour (150 mph).

“It brings motor racing. It brings together beautiful GT cars. It brings nostalgia,” said Andy Keeling, park manager at Ferrari World in a statement. “It’s not a museum. It’s not a car salesroom. You ride great roller coasters.”

Ferrari World, which also includes a 4D simulator and the opportunity for visitors to participate in an authentic Formula 1 wheel change, is the largest indoor theme park in the world.

It follows in the footsteps of the launch of the Abu Dhabi Grand Prix last year, also on Yas Island. The city’s second race will be held on Nov. 16.

Other attractions include multi-format high tech theatres, sophisticated driving schools, Ferrari automotive displays, participatory learning centers, and roller coasters. Moreover, there will be a motor racing circuit designed to host the Abu Dhabi Grand Prix in 2009, posh hotels, apartments, villas, a golf course, marina, and a range of restaurants and shops.

Anticipated construction cost back in 2009 was £300 million, but the final price tag is likely to push half a billion pounds. Yas Island is a 2,500 hectare leisure, entertainment and lifestyle development, being undertaken by Aldar Properties, featuring the Yas Marina Circuit race track. Assuming this park starts making money, there are a host of other projects in the wings, waiting to start or re-start building on nearby Saadiyat Island. Two art museums - a Louvre and a Guggenheim, a performing arts center, and an office park where the building have Venice-like canals between them ... all of these are the playground of the most gifted and extreme architects out there. Stunning designs, whether they are at all practical or not.

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Abu Dhabi’s government-owned investment fund Mubadala has a five percent stake in Ferrari whose Formula One team has won more championships and races than any rivals. The theme park, built by Abu Dhabi property developer Aldar Properties and is managed by a joint venture of Aldar and international leisure company ProFun Management Group.

“It is an indoor thing with an outdoor feeling,” says Claus Frimand, the general manager of Ferrari World Abu Dhabi.

“You forget that you are inside a building because the roof is between 35 and 50 meters above you and there are no support structures, except the funnel in the middle and one row of columns,” he adds.

Abu Dhabi, the United Arab Emirates capital, hopes the park will help to draw tourists from around the globe along with several other ambitious projects including state-of-the-art branches of the Louvre and Guggenheim museums.

Ferrari World spreads over 86,000 square meters, while the red roof bearing the world’s largest logo of Ferrari’s prancing horse stretches over 200,000 square meters. Among its 20 attractions are two roller coasters, including the F1-themed Formula Rossa which is set to be the fastest ever reaching a top speed of 240 kilometers per hour.

The second of the roller coasters, which stretch beyond the building’s perimeter, features two tracks with Ferrari-shaped trains. “The unique feature is that it has two tracks, two trains side by side and depending on the weight of the passengers, one will cross the finish line first,” Frimand says.

Right in the center of the building, out of a big funnel which is the only area with daylight, visitors can experience the space-shot G-force Tower.

Elsewhere, a Ferrari California Spyder convertible takes visitors through Bell’Italia, a reproduction of the Italian countryside with model villages and tourist highlights like the lagoon of Venice, the Colosseum, and the Leaning Tower of Pisa. A large replica of the Maranello factory demonstrates the manufacturing process from the design stage to the finished product. Motoring enthusiasts will even be able to experience the inside of a Ferrari V12 engine in another ride.

Abu Dhabi hopes such features will boost tourism in the desert emirate.

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under the big top: a view of the central inverse funnel during construction

Two million square feet, and just one “post” in the middle holding it up. And that one, the funnel, is mostly light and air. Lets hope the building doesn’t take flight when the wind blows.

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a view down the side during construction

See More Below The Fold

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Posted by Drew458   United States  on 11/08/2010 at 09:00 AM   
Filed Under: • Architecture •  
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