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calendar   Saturday - March 18, 2006

Blarney Google

All I’ve got to say about this lawsuit is ... who cares? Too many bloggers and blog sites put too much importance on website ranking, whether it be Google, Yahoo, Alexa or the TTLB Ecosystem. Everybody wants high visibility. Why not just have fun with your website? If you’re a commercial website it might matter but in most cases a weblog is just a place to have open discussions about things that interest you. If these things are interesting enough, traffic will come to your site. If not .... well, the traffic will beat a path to BMEWS ....

Web Site Files Complaint Against Google
Mar 17 6:36 PM US/Eastern

SAN FRANCISCO (AP)

Google Inc.’s mysterious methods for ranking Web sites came under attack Friday in a lawsuit accusing the online search engine leader of ruining scores of Internet businesses that have been wrongfully banished from its index. The civil complaint, filed in U.S. District Court in San Jose by KinderStart.com, seeks to be certified as a class action representing the owners of all Web sites blacklisted by Google’s Internet-leading search engine since January 2001.

KinderStart, a Norwalk-based Web site devoted to information about children, says it was dropped from Google’s index a year ago without warning. “The world is becoming increasingly ‘Googlized,’” said Gregory Yu, a lawyer for KinderStart. “For most people, that has been a good thing, but not for everyone.” A Google spokesman said the company hadn’t seen the suit and had no immediate comment.

KinderStart alleges Google has engaged in anticompetitive behavior and misled the public by positioning its search engine as an objective source for finding Internet content. The suit seeks unspecified financial damages and a court order that would require Google to change its ways. The case aims at Google’s heart _ its tightly guarded formula for ranking Web sites.

Google’s system strives to elevate in search results the Web sites with content most relevant to a request. Because Google handles far more search requests than its rivals, its ranking system can make or break Web sites without a well-known domain name. With the stakes so high, Web sites assigned a low Google ranking are constantly trying to elevate their standing, and an entire cottage industry has formed surrounding search engine optimization. Some sites resort to dirty tricks, hoping the shenanigans will fool Google into highlighting their Web links.

Google regularly tweaks its search formula to weed out the mischief makers _ sometimes called “Black Hats.” In the worst cases, Google exiles the manipulative Web sites, a practice that has become known as being sent to “the sandbox” for the equivalent of a children’s time out.

- More internet lawsuit nonsense here ...


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Posted by The Skipper   United States  on 03/18/2006 at 09:59 AM   
Filed Under: • Judges-Courts-Lawyers •  
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Not that very many people ever read this far down, but this blog was the creation of Allan Kelly and his friend Vilmar. Vilmar moved on to his own blog some time ago, and Allan ran this place alone until his sudden and unexpected death partway through 2006. We all miss him. A lot. Even though he is gone this site will always still be more than a little bit his. We who are left to carry on the BMEWS tradition owe him a great debt of gratitude, and we hope to be able to pay that back by following his last advice to us all:
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Oh, and here's some kind of visitor flag counter thingy. Hey, all the cool blogs have one, so I should too. The Visitors Online thingy up at the top doesn't count anything, but it looks neat. It had better, since I paid actual money for it.
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