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calendar   Wednesday - November 10, 2010

it’s all about business …. innit ?  possible eye candy depending on your view of things

Our very unlikely trade envoy: How David Cameron wants Tamara Mellon to sell Britain to the world

By Geoffrey Levy
For international businessmen interested in trading with Britain, a treat is in store: she’s 5ft 6in, always in 5in stiletto heels, with long dark hair and a mesmerically silken manner.

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Her name is Tamara Mellon, founder of the Jimmy Choo shoe label.

Just 24 hours after David Cameron had appointed her to become a global trade envoy (a similar role to that of Prince Andrew), the 43-year-old divorcee was at her office in New York where the books she is said to keep on her desk include Cosmic Coupling: The Sextrology Of Relationships, as well as Brit-Think, Ameri-Think: A Transatlantic Survival Guide.

Tamara is better acquainted with the Chancellor of the Exchequer, George Osborne, through a business leaders’ forum he invited her to join. Certainly, it has been quite a few weeks for the glamorous Ms Mellon, who has a delightful daughter, Minty, eight, from her failed marriage to U.S. banking heir Matthew Mellon.

First, she received an ‘Enduring Vision’ award from the Elton John Aids Foundation, then an OBE for services to the fashion industry from the Queen at Buckingham Palace. Now, she’s a government envoy. And she’s already worth around £100 million.

Not bad for a woman who used to run a market stall and almost wrote herself off with drugs. She still considers herself to be ‘in recovery’, helped by periods of meditation, cigarettes and the knowledge that Narcotics Anonymous (whose meetings she once attended) is always available to help if ever needed.

But then, she is the daughter of a man noted for his single-mindedness, a quality she obviously inherited, as became clear when she took her mother to court in a bitter dispute over £6 million shares in the company — and won.

Her dad, Tommy Yeardye, was born in Ireland to an unmarried Irish mother called Kathleen and brought up by her in London. He grew to be 6ft 4in with ‘fists like bricks’ and was nicknamed Muscles.

Stories about Yeardye, who died six years ago, and his alleged early friendships with underworld figures still swirl around the capital.

He most famously lived for some years with screen siren Diana Dors . He met her while working as a film body-double, standing in for Hollywood star Victor Mature. It was a bedroom scene. Within days he had moved into the voluptuous Dors’s Thames-side mansion.

There’s more interesting reading at the source.

THE MELLON GIRL SOURCE

OK ... Did you guys really think I was gonna leave you with a simple boring business story?  Although actually, the story isn’t that boring.
Anyway ... the answer is, of course not.

Ladies and Gentlemen .... I give you the new business envoy. okok, so the photo’s an old one. Who really cares?

image


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Posted by peiper   United Kingdom  on 11/10/2010 at 04:29 PM   
Filed Under: • Big BusinessHumorUK •  
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