Friday - June 08, 2012
I’d call this REAL target marketing
It’s all fun and games until someone eats someone else’s face off.
Zombie Bullets In High Demand Following Flesh-Eating Attacks
Worried about a zombie attack? Buy zombie bullets.
Talk about zombies and a possible zombie apocalypse has increased due to recent gory accounts of drug-induced, flesh-eating attacks in the news.
Stores across the U.S., including in Metro Detroit, are getting in on the undead action by selling Zombie Bullets, made by Hornady Manufacturing.
In promoting the product on their website, Hornady suggests, “Be PREPARED – supply yourself for the Zombie Apocalypse with Zombie Max ammunition from Hornady! Loaded with PROVEN Z-Max bullets… MAKE DEAD PERMANENT!”
What started out as a joke at ammunition maker Hornady has become a semi-comical sales success. Even people who don’t own guns are buying their new colorfully packaged Zombie Ammo. Because you never know when the undead will rise.
And for those who DO know, know this: the Zombie Ammo sells for about 80¢ less per box than Hornday’s regular Critical Defense ammunition, although it’s the same stuff, but is not available in as many calibers.
It’s been on the market for about 8 months now, but is finally getting some coverage in the regular media. Get yours now. It’s a blast.
For those who would like to know a bit more:
Hornady has had their V-Max rifle bullet out for years now. It features an aerodynamic plastic tip, just like the Nosler Ballistic-Tip, that, on impact, drives backwards like a piston into a small void area in the lead core of the bullet, facilitating early expansion. This is EXACTLY how the old Remington Bronze Point bullet worked. That bullet, while nearly gone now, has been on the market since before I was born. Many decades. The harder bullet tip keeps them from getting banged up, the slight hollow point design gives them positive but not excessive expansion at just about any velocity, an their more pointed ogive shape gives them slightly better aerodynamics, which means higher retained velocity at longer ranges, and thus more kinetic energy.
A few years back Hornady came out with their semi-spitzer XTR bullets, a mostly pointed bullet designed to be used in lever action rifles with tubular magazines (eg a model 94 Winchester chambered in .30-30). Generally the cartridges in those rifles are less powerful and slower than the ones more commonly used in bolt action or military rifles, and in general have never been able to use pointed bullets (aka spitzers) because of the tubular magazine. You really don’t want a hard sharp point of one round resting right on the primer of the round in front of it, when recoil slaps the rifle backwards at 20mph. Chain reaction time, and that’s a BAD thing. So Hornady made a different version of the V-Max, which used an eraser-soft plastic tip instead of a hard one. No chain fires under recoil. Ta da, suddenly lever guns could use aerodynamic bullets and flatten their trajectories enough to make 300 yard shots feasible. And this ammo hit the market at the EXACT same time that Marlin came out with their new generation or lever action rifles, featuring all new exciting and powerful cartridges (made by Hornady naturally), with the rifles built to a level of precision that would shoot accurately to that range! Synchronicity at it’s finest! And sales (pardon the pun) shot up.
Another innovation in the ammunition market has been with handgun ammo. Hollowpoint bullets have long been known to be highly effective for personal defense. These pistol bullets have a great big scoop taken out of their noses, and this hollow cavity tends to cause the lead cored bullets to expand very rapidly, and at the same time not penetrate excessively. Which is exactly what you want for personal defense. Blow the effer to shreds, but don’t shoot through the wall behind him. The only problem with hollowpoints is that sometimes layers of cloth can fill up the cavity, which eliminates the expansion, and the bullets don’t do much. No stopping power. Some years back some smart fellow, probably a 9mm pistol shooter who was tired of the flat ended hollow points not feeding properly in his semi-automatic (another one of their sometimes problems) looked at some of that plastic tipped rifle ammo and had a small epiphany. And tried sticking a small plastic ball in the end of the hollowpoint. And it worked, no more feeding problems, and the bullets expanded every time, no matter what. Everybody in the industry jumped on the bandwagon, and they soon figured out that just casting a bit of hard plastic in the end was enough. Hornady calls that bullet design their FTX line. And now shooters, loading for personal defense, have one less thing to worry about. Two less things if they happen to live in New Jersey: hollow point ammunition is theoretically illegal in their state, but the kind that has the cavity filled with a bit of plastic is not considered to be hollow, even though it works exactly that way because it really is.
So I guess when one batch of plastic turned up Ghostly Glow-Stick Green instead of the usual deep red, the jokes started at Hornady, and some wise guy in marketing had a little fun with his graphics tools and a few of their product names. One thing lead to another, and now the company is selling their products to people who don’t even own firearms, just for the conversation starter value of having a box of genuine anti-Zombie ammo sitting around. ( which IS a crime in New Jersey, where you aren’t allowed to own ammo of any kind that you don’t own a gun for ).
[Hornady spokesman Everett] Deger said company president Steve Hornady came up with the idea for Zombie Max bullets because of his love for zombie movies and shows.
“After it gained some acceptance among some of us here in the company got on board with the idea we decided just to have some fun with a marketing plan that would allow us to create some ammunition designed for that … fictional world,” Deger said.
He said the Zombie Max and Z-Max bullets are Hornady’s most successful products.
“This is probably one of the only (product) launches that we’ve seen when people who are not in the hunting and shooting industry will go out and they will purchase this,” Deger said.
And as far as I can tell, the shotgun ammo is just plain old lead Double Ought Buck, with green printing on a cool black high brass hull. The pistol and rifle ammo is straight off the Critical Defense assembly line, which means it is low recoil ammo made with very fast burning, low flash gun powder, optimized for short barrels and low light shooting. Because you almost never see zombies in the day time. I never have, have you?
Visit Hornady’s web page for more info, a fun little video, and this absolutely atypical disclaimer:
Disclaimer: Hornady® Zombie Max™ ammunition is NOT a toy (IT IS LIVE AMMUNITION), but is intended only to be used on…ZOMBIES, also known as the living dead, undead, etc. No human being, plant, animal, vegetable or mineral should ever be shot with Hornady® Zombie Max™ ammunition. Again, we repeat, Hornady® Zombie Max™ ammunition is for use on ZOMBIES ONLY, and that’s not a nickname, phrase or cute way of referring to anybody, place or thing. When we say Zombies, we mean…ZOMBIES!
Now get to the range and practice your Mozambique drills in reverse ... because with Zombies, it’s One to the head FIRST then Two to the chest only if needed.
Posted by Drew458
on 06/08/2012 at 04:01 PM
Filed Under: • Fun-Stuff • Guns and Gun Control •
• Comments (3)
•
Trackbacks(0)
Permalink • Five Most Recent Trackbacks:
Once Again, The One And Only Post
(4 total trackbacks)
Tracked at iHaan.org
Thｅ advantage to having a guide with you is thɑt an expert will haѵe very first hand experience dealing and navigating the river with гegional wildlife. Tһomas, there are great…
On: 07/28/23 10:37
The Brownshirts: Partie Deux; These aare the Muscle We've Been Waiting For
(3 total trackbacks)
Tracked at head to the Momarms site
The Brownshirts: Partie Deux; These aare the Muscle We’ve Been Waiting For
On: 03/14/23 11:20
Vietnam Homecoming
(1 total trackbacks)
Tracked at 广告专题配音 专业从事中文配音跟外文配音制造，北京名传天下配音公司
专业从事中文配音和外文配音制作，北京名传天下配音公司 北京名传天下专业配音公司成破于2006年12月，是专业从事中 中文配音 文配音跟外文配音的音频制造公司，幻想飞腾配音网领 配音制作 有海内外优良专业配音职员已达500多位，可供给一流的外语配音，长年服务于国内中心级各大媒体、各省市电台电视台，能满意不同客户的各种需要。电话：010-83265555 北京名传天下专业配音公司…
On: 03/20/21 07:00
meaningless marching orders for a thousand travellers ... strife ahead ..
(1 total trackbacks)
Tracked at Casual Blog
[...] RTS. IF ANYTHING ON THIS WEBSITE IS CONSTRUED AS BEING CONTRARY TO THE LAWS APPL [...]
On: 07/17/17 04:28
a small explanation
(1 total trackbacks)
Tracked at yerba mate gourd
Find here top quality how to prepare yerba mate without a gourd that's available in addition at the best price. Get it now!
On: 07/09/17 03:07
DISCLAIMER
THE SERVICES AND MATERIALS ON THIS WEBSITE ARE PROVIDED "AS IS" AND THE HOSTS OF THIS SITE EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES, EXPRESS OR IMPLIED, TO THE EXTENT PERMITTED BY LAW INCLUDING BUT NOT LIMITED TO WARRANTIES OF SATISFACTORY QUALITY, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, WITH RESPECT TO THE SERVICE OR ANY MATERIALS.
Not that very many people ever read this far down, but this blog was the creation of Allan Kelly and his friend Vilmar. Vilmar moved on to his own blog some time ago, and Allan ran this place alone until his sudden and unexpected death partway through 2006. We all miss him. A lot. Even though he is gone this site will always still be more than a little bit his. We who are left to carry on the BMEWS tradition owe him a great debt of gratitude, and we hope to be able to pay that back by following his last advice to us all:
It's been a long strange trip without you Skipper, but thanks for pointing us in the right direction and giving us a swift kick in the behind to get us going. Keep lookin' down on us, will ya? Thanks.
- Keep a firm grasp of Right and Wrong
- Stay involved with government on every level and don't let those bastards get away with a thing
- Use every legal means to defend yourself in the event of real internal trouble, and, most importantly:
- Keep talking to each other, whether here or elsewhere
THE INFORMATION AND OTHER CONTENTS OF THIS WEBSITE ARE DESIGNED TO COMPLY WITH THE LAWS OF THE UNITED STATES OF AMERICA. THIS WEBSITE SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE UNITED STATES OF AMERICA AND ALL PARTIES IRREVOCABLY SUBMIT TO THE JURISDICTION OF THE AMERICAN COURTS. IF ANYTHING ON THIS WEBSITE IS CONSTRUED AS BEING CONTRARY TO THE LAWS APPLICABLE IN ANY OTHER COUNTRY, THEN THIS WEBSITE IS NOT INTENDED TO BE ACCESSED BY PERSONS FROM THAT COUNTRY AND ANY PERSONS WHO ARE SUBJECT TO SUCH LAWS SHALL NOT BE ENTITLED TO USE OUR SERVICES UNLESS THEY CAN SATISFY US THAT SUCH USE WOULD BE LAWFUL.
Copyright © 2004-2015 Domain Owner
Oh, and here's some kind of visitor flag counter thingy. Hey, all the cool blogs have one, so I should too. The Visitors Online thingy up at the top doesn't count anything, but it looks neat. It had better, since I paid actual money for it.
RSS 2.0 
Atom 
