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calendar   Tuesday - September 02, 2008

Google takes fight to Microsoft with Chrome browser launch.

Right ... Maybe you folks already know about this but I only just this minute found it.
Being GREEN (not the envirmnt) when it comes to thing tech, I get all kinds of excited over stuff like this.  That’s mostly cause I understand so little of it and think it’s a new magic trick.  And we almost all like magic, don’t we?

I’m lookin forward to this.  Some of you might be going, yawn.  And Drew knows how to build his own, most likely. Macker too. But the rest of us who still think of our kitchen toasters as hi-tech, we’re goin’ WOW. Huh?

By Matthew Moore
Last Updated: 2:01pm BST 02/09/2008

Google has opened up a new front in its increasingly bitter battle with Microsoft by releasing its own web browser.

Read the full web comic introducing Google Chrome
Shane Richmond: Google’s Chrome browser is an attack on Microsoft
The search giant hopes Google Chrome will challenge the dominance of Microsoft’s Internet Explorer, which is currently used by 75 per cent of surfers.

image

Google’s browser will be available for free download in 100 countries later on Tuesday, a week after the updated Internet Explorer 8 hit the market.

Google claims Chrome will be “clean and fast” and come with technical improvements that will make it more stable and allow it to “run today’s complex web applications much better” than its rivals.

It will also offer more web privacy functions, allowing users to withhold information from the sites they visit, including the Google search engine.

Initially Google Chrome will only work on computers with Microsoft’s Windows operating system, a clear sign that it intends to take on Microsoft on its own territory. Mac and Linux versions will follow later, Google says.

Google has long dominated the search market with nearly two-thirds of all queries, leaving Microsoft’s MSN Search trailing in third place behind Yahoo with around 10 per cent of searches. But the San Francisco firm is now launching an assault on the markets in which Microsoft is strongest.

It has already released free word processing and spreadsheet software, to rival Microsoft’s popular but expensive Word and Excel programmes, and Google Chrome marks the start of its campaign to rule how people navigate the web.

Mozilla’s Firefox, currently Internet Explorer’s largest rival, has managed to claw its way to around 20 per cent of the browser market thanks in part to co-operation with Google, but has never looked like claiming the No 1 spot.

Analysts believe Chrome, backed by the Google brand and supported by other Google services, could quickly become the strongest ever challenger to Internet Explorer’s crown.

“As the starting point for nearly every user’s Internet experience, the browser is important online real estate. The market share gains by Firefox in a short period of time show to us that users are looking for better browser experiences,” said Mark May of Needham & Co.

Other analysts have suggested that Chrome could help protect and promote Google’s other services, such as search and email.

“This gives Google another opportunity to protect its flank and to create a new branding position,’’ said Roger Kay of Endpoint Technologies Associates.

Other browsers – including Firefox, Apple’s Safari, and Opera - could also be threatened by Chrome, although the chief executive of Mozilla said it would continue to co-operate with Google over Firefox.

“On the financial front… we’ve just renewed our economic arrangement with them through November 2011, which means a lot for our ability to continue to invest in Firefox and in new things like mobile and services,” John Lilly wrote on his blog.

Chrome is designed to make it easier to browse the web, in part by making more use of tabs

In response to the Chrome launch, Microsoft released a statement identifying the improved privacy functions of the latest Internet Explorer.

“The browser landscape is highly competitive, but people will choose Internet Explorer 8 for the way it puts the services they want right at their fingertips ... and, more than any other browsing technology, puts them in control of their personal data online,” said Dean Hachamovitch, general manager of Internet Explorer.

Chrome is designed to make it easier and faster to browse the web, by offering enhanced address-bar features and other elements which differ from those on other rival browsers.

The launch announcement was made on Google’s official blog site last night, after a comic introducing some of Chrome’s functions emerged on the internet.

“We believe we can add value for users and, at the same time, help drive innovation on the web,” the statement said.

“The web gets better with more options and innovation. Google Chrome is another option, and we hope it contributes to making the web even better.”

http://tinyurl.com/5setqo


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Posted by Drew458   United Kingdom  on 09/02/2008 at 09:24 AM   
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Oh, and here's some kind of visitor flag counter thingy. Hey, all the cool blogs have one, so I should too. The Visitors Online thingy up at the top doesn't count anything, but it looks neat. It had better, since I paid actual money for it.
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