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calendar   Tuesday - May 14, 2013

Goodbye Angus

McDonald’s: New QP variants will replace Third Pound Angus Burgers

Now here’s news you can use. Walk into your local Mickey D’s and you’ll see the signs are up already: No Longer Available. Goodbye Angus. You were a great burger while you lasted, but like so many other things in a bun at the Golden Arches, your time is over.

McDonald’s is adding three new Quarter Pounders to its menu as the fast-food chain looks to offer cheaper premium burgers while capitalizing on one of its most popular brands.

The company, based in Oak Brook, Ill., says the new burgers will replace its meatier Angus Third Pounders, which were among the most expensive items on its menu at around $4 to $5. The Quarter Pounders will come in two of the same varieties as the Angus burgers – Bacon and Cheese and Deluxe. The third option will be Habanero Ranch.

McDonald’s Corp., which has about 14,000 U.S. locations, says the new burgers will roll out nationally in mid-June. The new Quarter Pounder line will use a bun that has eight grams of whole grains, while the original Quarter Pounder will stay with its regular bun.

The swap for burgers with less meat comes as restaurant chains across the industry face rising beef prices. The higher costs are particularly problematic for fast-food chains, which are known for their cheap eats and limited in how much they can hike prices without scaring away customers.

McDonald’s currently has more varieties of hamburger than their own menu board can showcase, and that doesn’t include any of the secret “insider” burgers known only to employees and special customers.

But Richard Adams, who consults McDonald’s franchisees, noted that Dollar Menu has also made the Angus burger a less attractive option at around $4 to $5.

“When you can get four or five burgers off the Dollar Menu, nobody’s going to buy the Angus burger,” he said. “The Dollar Menu has become a real problem for these chains.”

Without elaborating, McDonald’s Corp. said in statement Thursday that the Angus burgers “may still play a future role on our menu.” It said it was removing the burgers and Angus snack wraps to “make room for new and exciting choices for our customers.”

McDonald’s did not immediately say whether the burgers and snack wraps remained available in some restaurants. But at a McDonald’s in a Detroit suburb, the menu noted this week that they were no longer being sold.

So they’re going to keep the better bun and some of the toppings combinations. But the bigger burger of better beef goes the way of ... the horse. And buggy!

[ McDonald’s USA now has the grilled onion and cheddar cheeseburger on the menu, which previously was sold only in Europe. The company is forever trying one kind of hand meal or another. Once upon a time, somewhere up on the New England coast, during a motorcycle tour long long ago, I had a thing called a McLobster. It was actually pretty decent, though no substitute for the real deal. Never saw it again. OTOH, I haven’t been up to Maine in over 25 years. ]


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Posted by Drew458   United States  on 05/14/2013 at 01:17 PM   
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