This is another one of those, I must share before going on to other things.
I have no doubt that things loaded with sugars and salts etc. can be overdone. Perhaps not even healthy. But shouldn’t what you feed your children for breakfast be up to you? As I think about this, and not being a fan of either product or even a parent, I also wonder if the govt. or in this case a political party (Labour), should be able to TELL people what to consume. Or tell them what to feed their kids. OK, knee jerk reaction is of course hell no. Then what about parents who are clueless or maybe don’t believe the warnings and continue to give kids this product? Are they bad parents?
Any way we view this, I can not think but this is a very bad idea. What’s next if they get this through? There are loads of things out there that aren’t good for us. They may be okay but taken to extreme ... not so good. Forget things like tobacco and drugs. I am only referring to ..... foods.
Apparently some talking heads here have discovered that it is not only America that is way overweight (we are???)but there is a serious weight problem here in the UK, which is having a bed affect not only on the health of the public and especially, the kiddies. Oh no. It’s also costing the economy and the National Health Service millions, to treat weight related illness. Something they say, must be done.
And so enter politicians and govt. and legislation and the outlawing or at least the modification of some favorite foods. I guess parents just are not listening to the folks who know all things.
Make high levels of fat, sugar and salt in children’s food ILLEGAL, say Labour
By James Chapman
Labour is to propose new legal limits on levels of fat, sugar and salt in children’s food.
Shadow health secretary Andy Burnham will say urgent action must be considered to tackle spiralling levels of obesity.
One option to be considered in the party’s public policy health review is to outlaw products with more than a maximum level of fat, sugar and salt which are targeted at children to try to reverse the trend.
A consultation paper identifies a number of breakfast cereals containing more than 30 per cent sugar according to research by Which?, including Kellogg’s Frosties, with 37.0g of sugar per 100g and Tesco Choco Snaps with 36.1g per 100g.
The latest research by the Organisation for Economic Co-operation and Development (OECD), shows that in the UK, 26.6 per cent of girls and 22.7 per cent of boys are now considered ‘obese’.
Meanwhile, the National Child Measurement Programme last month reported that one-third of children in England are either overweight or obese by the time they leave primary school. Overweight children are at a greater risk of developing diabetes and cancer.
It is clear that the current voluntary approach is not working.
Mr Burnham said: ‘The findings of the OECD should shock us out of our complacency. We need to open our minds to new approaches in tackling child obesity.
‘Labour wants to lead this debate. That is why we are asking the public and experts if new limits for sugar, fats and salts would be the right approach. Like all parents, I have bought products like cereals and fruit drinks, marketed as more healthy, that contained higher sugar levels than expected. I don’t think that any parent would be comfortable with their child eating something that is 40 per cent sugar.
Mr Burnham has begun consulting with the public and experts on the issue, and is considering proposing a 30 per cent cap on sugar in cereals.
Professor Gabriel Scally, former regional director of public health at the Department of Health, said: ‘The continued rise in childhood obesity is an urgent call to action and must not be ignored.
‘I applaud the Labour Party for tackling the issue of the foodstuffs filling our children with the empty calories that fuel obesity. Helping parents protect and promote the future health of our children is exactly what we need to be doing.’
Paul Wheeler, of Kellogg’s, said: ‘Frosties has been on sale for more than 60 years and by now we think people know there’s sugar in them - we’re not hiding it.
‘The problem with ideas like this is they want an easy, silver bullet solution to what is a very difficult issue. It all boils down to the fact we believe parents, and not the government, should choose what their kids eat.’
A Department of Health spokesman said: ‘By working with industry through the Responsibility Deal we have helped to reduce fat, sugar and salt in foods.
‘There is now less salt in the food we buy, companies are cutting and capping calories and artificial trans fats are being widely taken out of food.’
The spokesman added: ‘We are working to reduce the amount of salt in food further, cut saturated fat consumption and we are exploring how to promote healthier food choices more widely. We also want more businesses making pledges so we get bigger results.’
Sure, cut the salt and the sugar so we can put it back in at home.
Over time I have noticed the odd food here and there doesn’t taste as good as I remember it. Hadn’t occurred to me till recently, as I started looking at the labels more, that ingredients are being reduced, along with the weights and measures. Not the price though.
Once upon a time there was a brand of pretzels on the market called Mr. Salty. I think Nabisco owned the label. Good pretzels. Gone. “Mr. not-so-salty-anymore-but-better-for-your-blood-pressure” didn’t sell too well.
Can’t get full sugar in anything anymore, nor full salt either. But I have found a chain of hamburger stores - the 25 Burgers franchise - where I swear the meat is half fat. So tasty but so cheap.
Eat what you want. Die like a man.
BTW - Kellogg’s Frosties???
WTH? Brand names change on the other side of the ocean.
I can just imagine the UK advert on BBC 1; Tony the Tiger: “Kellogg’s Frosties! They’re GRRRRR- um, quite good actually.”
They’re GRRRRR- um, quite good actually.”
You sure do have it down pat. Jenn is still in stitches with laughter. So am I and yeah, it is that funny.
They use slightly diff names in many places for things we have here. “Hellmanns” mayonaise is” Best Foods” on the west coast.
Previous entry: If I Were The Devil