Thursday - September 09, 2010

an action whose time has come?  yeah. I’d say so.  for once, good for the lawyer.

I haven’t been to a movie in years. Don’t miss it either.  But I do miserably recall those god awful over modulated commercials they started to run in Ca. theaters.  Always bothered me. First, you’re paying to see a movie. You are not an invited guest. It isn’t enough that TV has tons of boring commercials. But at least with a remote control at home, you can do something about that.  And then the worst part is as stated, the volume they runs the ads at. Ear shattering.
But I guess it takes a lawyer, even in a place like China, to do something about it.  I hope she wins her case.

btw ... Coming attractions no thrill either. They used to be pretty good once upon a time.  Is it me?  Had the sound system gone south in the modern age?
Seems like it was a lot better when I was much younger and movies didn’t have the high tech toys for sound engineers to play with. Or maybe it’s the theaters in Ca.  ??

Chinese woman ‘sues cinema for wasting her time’

A Chinese woman is suing a cinema and a film’s distributors for wasting her time by showing 20 minutes of adverts before it started, according to state media.

Chen Xiaomei claims the Polybona International Cinema in the northern city of Xian and film distributors Huayi Brothers Media Corporation should have told her how long the advertisements for the film Aftershock lasted, Xinhua news agency said.

Ms Chen, who is a lawyer, has accused Polybona and Huayi Brothers of wasting her time and violating her freedom of choice.

The case has been accepted by the People’s Court in Xian, the capital of Shaanxi province, Xinhua said, citing a statement from the court.

Ms Chen is demanding the companies refund her 35-yuan ticket (£3.30), pay her 35 yuan in compensation and one yuan (10p) for emotional damages and write her an apology, the report said.

She has also advised the cinema to publish the advertisement times on its website, in the lobby or on its customer hotline and asked Huayi Brothers to cut the length of commercials to less than five minutes.

“Aftershock”, which is about an earthquake that devastated a Chinese city in 1976, has become the highest-grossing domestic film, raking in 650 million yuan (£61,768,000), Xinhua said.

The movie directed by Feng Xiaogang tells the story of a mother’s emotional reunion with her daughter, three decades after a massive 7.8-magnitude earthquake devastated the northern city of Tangshan, killing more than 240,000 people.

CHINA STORY

Posted by peiper     on 09/09/2010 at 11:43 AM   
Filed Under: • CHINA in the news • MOVIES •  
• Comments (10) • Trackbacks(0)  Permalink •  

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