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calendar   Saturday - March 17, 2012

A Lovely Toy

Brand New 1937 Brit Sports Tourer Soon For Sale

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With more than just a gentle nod to Atalanta’s heritage, it is the objective of this venture to bring this most innovative pre-war sports car concept up-to-date, by acknowledging 72 years of automotive evolution, yet remaining true in spirit and sympathetic to the style and function of the original Atalanta sports car designs.

A traditionally coach-built pre-production prototype is currently being developed that remains true to original Atalanta design principles of ‘Innovation, Style and Performance’ and it is scheduled to be unveiled Spring 2012, 75 years after the first Atalanta car was announced.

75 years after its demise, the Atlanta car company is back up and running, and bringing their modern incarnation of their 1937 Sports Tourer to market. Completely bespoke as the English say, it will have a hand crafted aluminum body over an ash wood frame. Modern upgrades like a reliable high output small engine, a 5 speed overdrive manual transmission, high performance disc brakes and a few safety features lacking on the original - like brake lights - sum up the modernization. Just about everything else is as close to the original as possible.

Just revived from a 75-year slumber last fall, Britain’s Atalanta sports car brand has now launched its first new car—except it’s a 75-year-old design.

Called the Atalanta Sports Tourer, the car was first shown to the public on March 5, 1937. But despite its aged design, the modern Sports Tourer has been modernized--a bit.

While the car keeps its tall, narrow tires for ride comfort and driver feel, says Atalanta, the majority of the components that make up the car are new, with 85 percent being unique to the Atalanta. It’s not clear which components are shared, or what they’re shared with.

The body itself is still hand-formed aluminum over an ash (wood) coach-built frame.

Underneath, the steering, suspension, and critical castings are modern evolutions of the original bits. The chassis is aluminum, and, according to Atalanta Motors, the whole car weighs around 1600 pounds. It rides on a fully independent suspension supported by driver-adjustable dampers at all four corners. Interestingly, the first Sports Tourer also had an all-independent suspension and was available with adjustable dampers dubbed “Telecontrol”; the name carries over to the modern car’s system. Four-wheel disc brakes with four-pot calipers front and rear are fitted to the new Sports Tourer, replacing the original’s drum brakes.

While the originals came with your choice of a normally aspirated or a supercharged engine in either 1.5L or 2L size, topping out at about 100hp, the new one will most likely be powered by Ford’s 2.5L 4 banger, making 185hp. Which means this little buggy will have plenty of zip.

In its two-year run, Atalanta managed to produce some truly cutting-edge cars, equipped with such modern advances as fully independent coil spring suspensions, adjustable dampers, hydraulic brakes, a semi-automatic gearbox and a twin-spark cylinder head.

A 1939 review of the Atalanta proclaimed the car was “beyond criticism,” and that “the Atalanta has the tenacious quality of a racing car when cornering.” It was good enough for the factory to take home the team prize in the 1939 Welsh Rally, which would prove to be the brand’s most significant racing achievement before the war halted production.

The original Atalanta Motors company launched in 1935, but the dawn of World War II scuttled production nearly four years later. When the company shuttered its doors in 1939, it had only built 21 cars in total. Today, fewer than half survive, and fewer yet are actually functional.
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“Our aim is to reproduce the positive, enjoyable characteristics of vintage motoring in a reliable and usable manner that is relevant to today’s driving environment,” says company co-founder Martyn Corfield. “Atlanta is about style, innovation, and performance.”

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click here for a really large version of this picture. Car porn alert!!

All this can be yours for around £100,000 ... about $158,000. Nice toys for rich boys.

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Car ad from back in the day. Note the absence of taillights.

See More Below The Fold

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Posted by Drew458   United States  on 03/17/2012 at 03:30 PM   
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